So it's either an ear tag or a neck tag, correct?

Yep.

So we have a monitoring ear tag.

We have a monitoring neck tag.

They both do the same thing.

And we also have a 3D camera technology powered by AI that's bringing in additional insights.

Additionally, as far as that's measuring data or collecting data from individual cows, and then what do you do with it is really the critical step.

You know, I alluded to at the top of the interview about they might not even know they have NEDAP in their parlors because of the great relationship you've had for 50 years with GIA.