Are you dealing with that, and how do you deal with it?

Yeah, I mean, that's probably the most important question.

You know, I approach this like I came into the field as a technologist, but really, it's mainly a, a people thing now.

And I think, you know, for every organization, your people are your most important thing.

Every leader feels that, every teammate feels that, and we come into an organization with that sensitivity, um, and that realization.

And we really, that's part of the work we do is to, like, frame the narrative for people that we're here to help you, we're here to empower you and make you better.

We definitely get all sorts of, you know, people who have different wariness, um, and as they should.

So when you tackle, let's say it was the AS Beauty business or any new client, what is the first things, first few things you're trying to assess?