Maybe that part hasn't hit yet, but t-tell us your thoughts on how that's gonna work, interact with email.

Yeah.

That's, that's fun.

I think that future of agents buying stuff for us, I think that's, that, that's a, in my opinion, it's, it's a bit of a, a mile away, a while away because, like, people don't really, like, trust AI with, like, financial decisions yet.

But I think about it more as a, more of a recommendation-type thing.

So what I've seen so far is even thinking about how people, the modern way people find things.

I w- I, I was talking about how I bought a mattress last year, and I went to ChatGPT, and I asked a bunch of questions, and it gave me a l- a list of things to care about, and all of it looked highly skewed on reviews on sites like, you know, Reddit and Trustpilot, and that's how, like, the AI system start to recommend things.

But ta-talk about how humans are still really important in that loop.

From a product strategy perspective, what was the critical business or customer challenge that made solving this a top priority for Mailchimp?

Yeah, this, this was a very, very fun one to work on.

So, you know, marketers love Canva, and we al- we always found the situation where people would, like, d- do all of their designs in Canva and want to come send an email in Mailchimp and would often have to download the email as a flat JPEG file, put it in Mailchimp, and send it.

But that was a huge problem because it meant that your email might not necessarily be on brand.

It meant, like, all of the alt text and tracking parameters you had in those emails are lost, and worst-case scenario, you might actually get flagged as spam by, by Gmail and other inbox providers because it feels very spammy.

So we went to Canva Create a few years ago and chatted with a few of our users and realized that, okay, people want to be able to create an email in Mailchimp, send it without doing any of the editing in, in, in Mailchimp.

So we decided to build that out with Canva.

Right, right.