love it.

It's a vendor who is a transformation partner.

So by that I mean you're not helping to scope out and design the IT, but understand the customers need to transform and everything that is involved in the process.

So obviously technology is a part of that, but there is a cultural side to that.

And it's also helping them understand transform the culture.

So the main thing is to think out of the box, be open-minded, be receptive to changes, to think things differently.

And it's to educate brands about those requirements.

What are you seeing from a brand side of things in terms of some of the challenges that they need to overcome in order to be successful in this? And also, what are they doing to get things right and to accelerate their sort of development?