Apparently, your group are taking a probably a very empirical approach, and I remember somewhere you said, you know, these data pretty much shows like very few people know what they're really doing.

Well, all of the tasting notes are online.

There's hundreds of them now.

It's liquidasset.com. It's not S. There's just liquidasset.

I mean, you find them all and some other links to other things.

It's not a commercial website really.

One of the lessons that most of us take away from this is it's good to be humble.

Do you think people are smarter now than they were forty years ago or fifty years ago, or do you think it's just, it's the same?