that, isn't it? Yeah.

And there was actually no underwear product at the time that was really thinking like, okay, what does a woman's life entail today? And how should we have a product that delivers on that? And that is really what Underdays is.

And through that process, we designed two core ranges.

One is the everyday.

And the goal of the everyday is to be completely non-toxic, built for breathability, made from natural fabrics, BPA-free.

and also then um and really built for those long long days when a woman's on her feet and she's working hard and then the other one was the workout and the workout again was built for the fact that like we all love going to the gym and we have like speciality leggings speciality bras like everything for for those workout sessions but yet something that actually directly gets in the way of our workout like how many times have you thought oh my god I can feel my underwear or oh my god can the person behind me in the spin class see my underwear you know we even heard that women were like just not wearing any underwear to the gym because they were like we can't like we just don't want to be bothered by thinking like if someone can see our VPL and so that's when we really thought okay let's do a workout collection and let's do the first underwear workout thong and you know that those two ranges to this day are our best sellers

What is the best avenue, do you think, for educating people and effectively recruiting people that are currently shopping at M&S? Or if they're spending a bit more money maybe with Skims, who obviously has an incredible marketing muscle that is very difficult

to compete with.