But the origin, I suppose, why don't you take us back to the beginning, why you started the company? And was it because you saw an opportunity out there?

So yes and no.

If I take you back to the start of my journey, 20 years ago, I've literally gone full circle.

20 years ago, back in 2006, I started my exhibition journey.

So I worked for an organiser in London.

I was based in London for about 15 years.

And I actually launched event trade B2B events in the RDS in Dublin.

And there must be some moments where you've even exceeded where you thought you might get to.