O
Omer Ismail
3
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Oct 8, 2026
Why Fintech 2.0 Means One Platform for Every Aspect of Your Money With Omer Ismail, CEO of OnePay
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10:50Peter RentonHOST
How did you think about creating something that was differentiated from what was out there?

Omer IsmailGUEST
Let me talk a little bit about, Peter, just the OnePay strategy, what we're trying to do, and then also compare it to how I think about it in the context of the market.

Omer IsmailGUEST
So OnePay today and our strategy is creating a one-stop shop for consumers to manage every aspect of their money.

Omer IsmailGUEST
We rely obviously on acquiring customers in the Walmart ecosystem, but we equally acquire customers outside of the Walmart ecosystem.

Omer IsmailGUEST
The key front door products that customers come to us first is Digital banking, the ability to get access to a debit card or a builder card to build your credit, the ability to open a savings account.
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15:22Peter RentonHOST
What is sort of the playbook for the Walmart customer shopping in-store or online?
Walmart-Backed OnePay on Consumer Fintech Moats
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Omer IsmailGUEST
If later this weekend you are on Walmart.com and buying a bike for your 11-year-old son and you see the ability to pay for a $200 bike with an existing payment instrument that you have in your wallet or the ability to get OnePayLater, which is our installment loan product that is giving you real value and personalized to what you're buying, You know, we focus a lot on the job to be done for the customer in that moment, and we will make it incredibly easy and simple for you to apply.

Omer IsmailGUEST
If you already happen to be a Walmart shopper and we already know your name and your address, we're not going to ask you questions.
Why Walmart wants to get into fintech
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Omer IsmailGUEST
So 1P is a financial services super app, and our ambition is to help customers manage their money holistically.

Omer IsmailGUEST
And we are building out a whole suite of financial products so that they can get everything that they want to do with their money in a one-stop shop.

Omer IsmailGUEST
The origin story of OnePay, as you said, we've been around for four years, goes back to someone that I'm sure you know, your audience knows, Sarah Fryer.
9 MINS LATER
