So I'd love to just ask, you know, to both of you, of course, like what, Did the team first know where to begin or did the process initially feel overwhelming?

I mean, the beginning process is always overwhelming because, you know, in a community bank with some of the board, you know, and, you know, you go through all of the things that people don't talk about, you know, is there is a lot of red tape.

And when you are proposing a budget to start something brand new and that's you know, you're trying to find the starting access point, it does get scary because one thing that people don't talk about quite a bit is the community banks and how much they get burned, how they trust the trust partners.

And it's not what they say.

And now they're out of the money and they have zero product.

And now they have to start back from scratch.

So that original process is always very important.

It don't necessarily have the tools and the understanding of how a Silicon Valley direct-to-consumer startup runs growth, right? So for us, it was about building that technology, that expertise in a very simple, almost turnkey way to the bank so we could deliver the actual results that we're able to deliver, right?