Could you just explain a little bit your thoughts around why that seems to be out of fashion, and there is this, this sort of desire and fanatical thing around starting on a complicated regime, which just doesn't make sense?

I think this is part of there's a sort of general mistrust of what people feel are, as artificial hormones, and you really see that because the other thing that I do is I run a contraception clinic, and we're really seeing a move away from women wanting what is, is termed online artificial hormones because- There's all sorts of myths out there, and we see this on TikTok, lots of things about oral contraception.

It makes you depressed, it makes you gain weight, it damages your fertility, and I think that has also filtered through to, to older women, women in midlife.

There is an idea that...

So first there were people going, "I don't want to take HRT because it's unnatural." And then the other, then it sort of the comeback from that is, "Oh, no, but it is all natural.

Look, it's all natural.

It's identical to your normal hormones." And I think that's really appealing for women, that idea that you're not taking something artificial.

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But again, you have to do that every month.

So there are two different types of bladder problems that women get as they age.

And again, these are often made worse by menopause, but some of it is just aging and it's getting older and things changing.

So there's stress incontinence, which you're talking about, and that's the kind of...

when you cough and sneeze, leaking when you cough or sneeze.

Really common in anyone who's had a baby, who's been pregnant or has had a vaginal delivery.

That seems to make them worse.

So what's what are the most common reasons why women experience pain or reduce comfort during intimacy? And why is it not always addressed? So this