It's weird because you think if a company was going to remove something from their shelves which was seen as being unsustainable and there was a big campaign, they would make a virtue of that and shout about it and tell the world, why don't they want to do that?

Yeah, it's mysterious.

They seem to be wanting to do this quietly.

It might be that they're actually not committed to doing this at all.

And there's some other reason that they've stopped selling them a supply chain reason or something.

And so they don't want to make a big song and dance of it.

Maybe they want to keep their options open, test the water and see what the public response is.

Any numbers? Can you give us any numbers? I know you know these off the top of your head, Olivia.