Why don't you begin by sharing a little bit for our listeners who you are and what keeps you busy these days?

Yeah, absolutely.

Well, I am a human work evolution storyteller.

That's what I've evolved to become.

I started out as a journalist over 20 years ago, and I actually started out as a sports journalist, and then I evolved to focus on technology and business.

And then when ChatGPT was launched three and a half years ago, I had FOBO, fear of becoming obsolete.

So since then I've been...

Mm

And I think to be able to be on top of that is something that I don't see that being seeded any time soon, just because the way we are as human beings, we like to have that sort of final control of some of these elements.

Yeah, I think so.

There's also an element of enjoyment in shopping.

I remember when I was a kid, we used to go, we used to, our Boxing Day sales used to be taken into Manchester by my mum and, you know, spend the whole day.

And, you know, by the end of it, you'd probably have a couple of t-shirts and a jumper and that was it.

But it was, it consumed the whole time.

It's the process.

Yeah.