So does a load of data, am I weird or am I pretty average? Does a load of data really help us change our behavior?

that that is the golden question you're right you know the real the answer is truth be told we don't know right so even the best companies we do know that it improves weight management and we do know it improves your number of steps So that's in the sort of empirical evidence.

If we go to PubMed, we'll find those two things.

The individual brands will be able to showcase the behavior they've seen their members change.

So what's really interesting about most of these signals, particularly heart rate variability, what it's really sensitive to is alcohol.

So when we saw people wearing wrist and finger monitors, they realised how damaging small dosages of alcohol were to sleep, stress and recovery.

So previously, I mean, when I first started in health assessments, people were worried about alcohol from a liver damage point of view and from a calorie point of view.

That you trust and would suggest

Can you give us a little bit of an overview and maybe sort of start again from probably Give us a little bit of an overview of this study, the recent update, and then where your position is after reviewing some of the recent press releases that have been in the media quite a lot recently.

pick up Matthew because it was it's an important thing but you know my position I'll start at the end is that lifestyle will still be the determining feature of not only our length of life which would be determined as lifespan but more importantly our quality of life which would be more determinable by this concept of health span so the the statistics have changed for sure that figure that you mentioned was this sort of general idea if I develop a disease particularly a lifestyle disease if we think of the traditional big four um where you've got neurocognitive decline like alzheimer's cardiovascular disease metabolic disease and cancer and each each of those would be a a term that includes multiple sort of subdivisions the general theme is when people first decoded you know the genetic material there wasn't a gene for a heart attack there wasn't a gene for cancer there wasn't a gene for alzheimer's there were genes that increased your predisposition but they didn't cause And actually then using identical twins who have the same genetic material, it's always a really fascinating trivia question.

So if you've got identical twins, genetically they are the same.

So when the health outcomes of genetic twins was sort of mapped over time, we saw quite large variance in both the incidence of lifestyle disease and then actually their mortality, how long they lived.

And this narrative was building and building to say, actually, your heritability, so what I got from my mother and father genetically isn't going to determine whether I get these big diseases.

It's down to my lifestyle.

And then we had this fascinating moment where that was, again, was getting down to sort of 5%, 10%.

specifics but the general person on the street myself you ollie mo um what what would be areas that i could then investigate in and are worth putting some time into understanding it that that we should really complement exercise with you know is it just pretty boring to say yeah look everyone's been doing sauna for a long time as long as you've got a good sauna and it's the right temperature just start there that's about it or are there any any other ones and just just put them in you know one two and three uh

okay

because they didn't feel healthy and that's the challenge the doctor would have run traditional bloods cholesterols glucose and within traditional areas of Traditional medicine.

And they found no disease, so the person's well.

And I'm then running a stress ECG and then giving lifestyle advice to which I felt, am I qualified to do that? But if I don't do it, who else is going to do it? That became an interesting challenge.

And ultimately, the person was clearly dysfunctional, but hadn't been classified as unwell.

So where's that space between I don't have a recognized disease, but I'm certainly mesmerized by fatigue and I'm swirling around with poor quality mood state.

And I've got, you know, a crap immune system.

What's been your best career decision so far?