
Oliver Gutzeit
Vice President, Experience Technology at SAP — leads SAP's "SAP runs SAP" first-customer program.
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Aug 26, 2026
How SAP Runs SAP - In Conversation with Oliver Gutzeit
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22:20
22:50
23:01

Craig DaleHOST
good experience of enterprise software actually look like? And how do you measure whether it's being delivered?

Oliver GutzeitGUEST
And again, a disclaimer, I'm, as an internal IT guy, I'm not responsible for the experience of SAP products, but as a company within a company, We have to answer exactly these questions because we provide all these tools to our users and we have to get the best out of that setup in a way.

Oliver GutzeitGUEST
First of all, if the experience is simply boring, The audience simply won't take anything home.

Oliver GutzeitGUEST
So if it's possible, and I said that from the first day when I joined SAP, dream of a world, we provide software at SAP and you look forward to the next day, you are allowed to work with SAP and all the customers and also intern, they laugh because the experience in the past Sometimes from an SAP product was not in that sense that you really look forward to the next open up your computer and have the allowance to work with SAP.
9 MINS LATER