So talk us through how that moves forward and then we'll start to get

to.

One of my clients when I was at, had my agency was an insurance business who was operating in the, in the space.

And just before, just sort of mid pandemic, really, I joined up with him because, you know, I thought we both thought that there was a really exciting opportunity to build that business, given the way that kind of cycling and outdoor sports was absolutely booming at the time.

So that's what I did.

I sort of wound down the agency and I thought, hey, this is actually a bigger, more exciting opportunity.

So I joined him to build that business out.

I mean, inevitably, if you go over length, sometimes they hold better than others, but it always feels that there's an attempt to... kind of reach a common ground or get something out?