So it's in your area of accountability, so ultimately you.

Yeah.

Cool.

So obviously working with a team then, I mean, probably if that's my number that I've not picked up on there, I think from a CEO's perspective and leadership is understanding how do we soften this to the board? Um, and to do that, it needs to be mapped in two ways.

So if you've had a negative somewhere, is there a way that we can find a positive somewhere else? So what I would be doing is twofold, is one, working with the team to find out, okay, how did this...

How did we miss the number? Why was it not picked up by myself? Probably it's that self-reflection is the first sort of point as well.

Um, working with the team to say, what have we got in the pipeline to coming up so we can give a positive story? Um, I'm gonna call it a shit sandwich, um, because you want to deliver good news, bad news, and then good news afterwards.

... have you had scenarios like that where you've had to, you've had to approach it?

Whether we're committing it to paper or committing it electronically, like I'm easy with, but I think that's a really, really, really useful approach that we can definitely learn from.

I personally hired and publicly vouched for.

I'm going to swear again.

I wouldn't give a shit about that.

I have humility on that piece.

We've all made bad hires.

We've all personally vouched for people who are excellent who haven't turned out to be excellent.

So ultimately, he's taking a very objective approach to this decision making process, which I think speaks to a lot of how Ollie operates as a CEO and as a leader as well.

Put AI into that? How are you navigating that complexity and trying to simplify?

Yeah.

So the reason why this one stood out for me is when you come up through a commercial and sales organisation, you're often managing managers, teams, that tend to have quite similar traits and think the same way when you move into a leadership or ceo role that is cross-divisional there's a lot more personalities and a lot more of opinions at stake and you realize why because everyone else has a different perspective on what might be the one problem even if that one problem is driving revenue or developing a certain customer um That isn't just a sales team's responsibility.

Everyone across sales, marketing, people, technology, finance, data and BI, they all have a part to play.

So if they've all got the one common goal, there's more complexity to it when there's so many opinions at the table.

So you've got to be able to distill it and cut through that noise.

To your question on... how is that impacted with AI? My answer is twofold, right? So on the face of it, it should be much simpler because a lot of the complexity should be reduced with greater levels of automation and greater levels of information to get to the source of the problem quicker.

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