But actually, people do continue to care about these important topics.

massively so i think when we first launched you you know you couldn't move from people talking about sustainability particularly in public um events like can and i think that a lot of the founders in the sustainability space or purpose space when we all originally launched was we used to talk about the gap between what people were claiming they were doing on these big stages versus the actual money pouring into the companies in the space with sustainability solutions and That was a thing that, you know, there's a sort of an honor amongst founders who are in a particular area.

And we were all kind of talking about there's a bit of a lag between the sort of noise it's getting versus the actual revenue going in there.

And now I think I feel like it's the opposite.

And the lead up to the US election, there was a sharp change.

And I think we were very shocked by the change of suddenly it sort of changed very quickly and sustainability became, to your point, it did become quite a divisive subject in the lead up to that election and then post that election.

And when we came back after Christmas in 2025, I remember, God, now we wrote a note to some shareholders and we said, look, this is going to probably be quite a challenging year because, you this could be tough.

So I think it's really worth kind of, yeah, that's a great point to make.