So, yeah, please tell us more about your journey.

Yeah, thank you for inviting me.

It's very nice to be here.

A very, very warm day in London.

I like it when it's warm, so it's really nice.

Yeah, I'm an architect, urban planner, and the director and founder of Neighborhood Lab.

And maybe starting with my journey as an architect when I was a kid, before I became an architect, I had this hobby that I really liked coming to my friend's house and reorganize the room.

Okay, generally then, maybe not for that project, but what would any set of KPIs have to include for you to really enable some of this?