You think a lot of it is because people are just simply unaware of the capabilities of it? Is that the reason the governance is struggling around it is because people just don't understand fully what they're capable of now?

Yeah, I just, I think that you've got people excited about a technology and what it can do.

And it's freaking cool when it works, right? For the ability to streamline almost anything that you can do.

And yeah, I don't think they understand the risk posture.

And look, particularly in New Zealand and Australia, we're pretty, New Zealand even more, a little bit less conscious of data risk because the policies for data aren't.

They are in some other countries.

I think it's just people are excited and they see a really easy way of getting things done until it isn't.

Where are we this month? Tell me about backend as a service because this is, yeah, this is a new term to me.

Why don't you kick us off? What, what's been happening in your world? What's changed in the last year and a half, couple of years for you in the business?

Mate, it's been a wild ride.

You know, I, we, we started the company, mm, two and a half, nearly three years ago, on this massive journey to kinda take my co-founder David's brain and take that deep AI knowledge that three years ago, right, people were just getting excited over ChatGPT, and to help companies actually imagine what that future potential possibility, hey, isn't that ironic, around AI would be.

So to really help customers not just think about it, but really push the boundaries of what AI will mean for them.

Um, and over those, those few years, we've had a couple of, a couple of hurdles.

You know, starting up a business is always challenging, but it's been a wild ride, and we've kinda, we've grown exponentially during that time.

So we've, we've grown within New Zealand, but we've probably grown within our own selves and capability in realizing what we love to do.

... opportunity to talk about RCRT, but why don't you give us a, a quick sense about practically speaking how people can use the product and what it does enable in terms of working with your customers and for others?