Because why webinars? Why are webinars useful?

webinars are great because um once you get you can you can take people on a journey okay so you can you can actually tell a story and if you're targeting your market really well with their needs and their pain points then you can actually you know take them on that journey and webinars are great because you can interact with people whereas on social media you can't get that familiar you can't you know sort of do that and you can get a whole group of like-minded people together and then get them into a coaching program and you build a really nice community and network of people which is fantastic and the course webinars when you know you've got your webinar really honed in and dialed in then you can turn it into an evergreen webinar and you can take that anywhere and everywhere across the globe so one of the key challenges i find with the live webinars is um okay well how do i sort of um service australia the us and the uk and canada at the same time because that's where our clients come from that's how we've sort of grown And it's very, very tricky, extremely tricky to get a reasonable time for everyone to be able to watch.

So evergreen webinars are great so people can just watch.

And if you've got evergreen webinars, because I'm very big on building really good strategic partnerships with jv partners not so much affiliate partners but jv partners because they're two different animals jv partners and affiliate partners and a lot of people don't realize that but if you've got evergreen and webinars then they can slot them into their calendars their promotional calendars anywhere that they've got a slot whereas if you're you know i love doing the live webinars don't get me wrong but it you know it takes a lot more planning with your partners to get them into their calendars so like for example we're doing we've nearly filled our 2026 calendar already Right, with webinars.

With partnerships, with our strategic partners, and we're actually doing a summit in February.

So we've got a lot happening at the moment.

And so basically January and February are just full on for us with the summit and the things that are going on.

So what's the difference between affiliate and JV, just for people listening?