
Norm Reitter
Founder & CEO of Sawatch Outliers and Co-Founder of Blue Planet DI, focused on data-driven water safety initiatives through the Lake County Water Safety Task Force.
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Aug 11, 2026
Deep Dive: An Interview with Alissa Magrum and Norm Reitter
31:59
32:08
32:20
32:34

Norm ReitterGUEST
So as you mentioned, um, we really focus on helping groups to organize their data collection efforts and then use it for making important decisions.

Norm ReitterGUEST
And so, you know, to your point, what we've, we realized, and what I've realized is that there's a lot of data out there that's not being collected, and there's a lot of motivated volunteers who want to make a difference.

Norm ReitterGUEST
And so what we do is we put platforms into the hands, the literal hands of people, and allow them just to sim- do simple data collection, so they can capture what they're seeing, and we do that in different ways.

Norm ReitterGUEST
And so for our wa- our new Water Ranger program that we launched in May with the National Drowning Prevention Alliance as a partner, um, we, what we do is we help enable setting up and tracking different kinds of stations.