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Norm Reitter

Norm Reitter

Founder & CEO of Sawatch Outliers and Co-Founder of Blue Planet DI, focused on data-driven water safety initiatives through the Lake County Water Safety Task Force.

Aug 11, 2026

31:56
Okay, so tell us what you're doing.
31:58
Yeah, absolutely.
31:59
Yeah.
31:59
So as you mentioned, um, we really focus on helping groups to organize their data collection efforts and then use it for making important decisions.
32:08
And so, you know, to your point, what we've, we realized, and what I've realized is that there's a lot of data out there that's not being collected, and there's a lot of motivated volunteers who want to make a difference.
32:20
And so what we do is we put platforms into the hands, the literal hands of people, and allow them just to sim- do simple data collection, so they can capture what they're seeing, and we do that in different ways.
32:34
And so for our wa- our new Water Ranger program that we launched in May with the National Drowning Prevention Alliance as a partner, um, we, what we do is we help enable setting up and tracking different kinds of stations.
34:43
Yeah

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