And when did you realize that this could be like a commercially viable business? Or was there something that you always had?

No, it stems back to, I used to be a professional boxer and I was intrigued how I could manipulate oxygen supply to myself when I was professionally training.

So I used to run with army gas masks on and that would limit the amount of oxygen that would come into my body and put my heart rate under stress and duress and it would build muscles on my diaphragm.

And I used to do Bikram yoga as well, which is a hot yoga to get all the water out of my body for losing weight for fights in camp.

And then the more I researched oxygen, I was all the time looking at oxygen.

What can I do? How can I manipulate oxygen for myself, just for myself? I came across simulated hypoxic training, which is low oxygen training.

Yeah.

yeah do you think like that altitude training is something that like professional athletes or Olympic athletes that they just can't shy away from it's going to be it's going to have to be in the playbook of that coach