But in the context of today's complex industrial landscape, how do you define APM?

Sure.

So, uh, APM, uh, in very simple terms, what we can say is it takes the traditional maintenance practices, like preventive maintenance, to the next level by taking data, right? So it's a data-driven strategy in transforming the existing maintenance practice to more predictive and prescriptive, and ultimately, to more an optimized, uh, maintenance plan.

So that's what APM tries to do, right? And, uh, the traditional EAM systems are more focused on, I would say, reactive and preventive, whereas APM today is using data, using AI technologies, is to take it to the highest level, which is optimized maintenance program.

[clears throat] And definitely, this, um, the goal of the APM is always to reduce your, uh, asset downtime.

You want to, uh, increase your, uh, uptime of the asset.

At the same time, you want to lower your maintenance cost.

Right.