But to be able to link that to a career, an opportunity, a future for somebody is, is quite remarkable.

Yeah, absolutely.

I mean, this is where creativity and technology meet.

Um, our in-schools program, The Edit, which is our partnership with Adobe, and that's actually been running across the UK and Europe as well, and also with our sister company, NBC, in the US.

That is about storytelling challenge.

It's about sort of allowing young people to kind of use an industry tool like Adobe Express, which they may use in their adulthood, they may use in their first role and job.

But they're getting closer to kind of that technology.

How does that lend itself to the classroom?