work with probably a different harder

to work with but their stuff just like was not converting i'm kind of looking at i'm like the copy's good the ads are good but i'm just like this person is not likable that's why it's not working yeah so like there has to be a a level of like of charisma and excitement and energy that people are like they see it and they feel and they're like boom i want i want something of what this person has And so that's really important.

And that's why I'm a big advocate of developing your communication skills and your soft skills.

And then on top of that is the hard skills.

It is looking at the data because we got to look at how much traffic did we get? What's the conversion rate? Are we split testing this? Let's look at the heat maps.

And then what's the funnel look like? And what are the averages that we need? Are we giving it enough data? Because a lot of times I see is it's like we're not giving up data.

We're making assumptions on very limited numbers and then we're deeming it not successful when we just needed to 10x the input and then see what the output was.

How can you, uh, what advice would you give me so that I could optimize myself the best going through your framework?

Exactly.

Yeah, I mean, a, a big part of my story comes from my baseball career.

I played all the way through college, and our senior year of high school we were highly touted to win the state title.

And because of that, I put a lot of pressure on myself to perform, and that had adverse effects.

So I ended up being not able to throw the ball across the diamond when that was second nature my entire life.

Uh, they call that the yips.

And it was really frustrating and challenging and just really embarrassing at the time because I had no idea what was going on.

Yeah.