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Nikki Roush

Nikki Roush

Founder and CEO of Sales Maven, sales strategist and podcast host specializing in authentic, relationship-based selling with 25+ years of experience.

Jul 12, 2026

10:56
You know, like sales was – masculine it was men right
11:01
yeah it was the like go out and hunt the big game and like go on the golf course yeah yes yeah so i never played golf well i have tried to play golf but i that was yeah it was it was back when golf you take clients golfing actually took clients to do lots of fun things but it was kind of the heyday crazy fun sales times i spent a lot of time entertaining in addition to selling Because that was kind of how you built relationships.
11:29
And so when I started SalesMaven, it was this idea of like, I was ready to do something different.
11:37
And I wanted to be around people who are full of passion.
11:40
Because I didn't really ever understand when people were like, all of your passion.
11:44
I was like, I don't, I must be passionless because I don't get that.
11:48
comment at all and so I started hanging out with these super passionate people which were female entrepreneurs and the thing that they often struggled with was to make money in their business and the reason they were struggling is because they didn't understand the selling process they didn't understand how to have a really interesting conversation with somebody and be strategic and move it to the place where you could actually close them as a client and And I just started helping some of them on the side, wanting to just, again, kind of hang out with them.

34 MINS LATER

46:02
So really step two is our front desk.

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