Yeah.

You know, it was really, it just had an energy and had a vibrancy that translated and was felt.

And the journey, the business journey, we were funded by another company at the beginning that was a distributor.

Mm-hmm.

they sort of took us on and saw this and saw the potential of what Nuki could be.

And so we were able to like be very much in the product and really drive in the brand without as much financial risk, I guess at the time for a few years.

And then they actually, there was some financial troubles within this particular company.

I think that that happened