So how is this standard evolving, and where is it going?

Yeah, look, I, I think that there's, uh, uh, we're in the experimentation phase of this, uh, of this journey, right? [chuckles] Um, as consumers start to adopt these, these chatbots in, uh, in droves, you've seen some numbers, like 27% of, uh, of all search is now happening inside of chatbots.

Of course, Google was, uh, considered to be the, the, uh, uh, impacted negatively from this, but they've made a really great pivot, and, uh, and now they are part of that 27% in, in, in large part.

But if that's why consumers are spending their time, I think we have to figure out a way to, to do it.

And linking out is probably not the right thing because you want task completion.

I want task completion.

You know, if I-- if it's a commodity thing, I don't want to, you know, go browse 20 websites to do comparison shopping.

And, um, now when we go back to the agentic transactions, like if there is like no human reading a review, no one is clicking through those product pages, what signals should agents actually use to prioritize or recommend things? Or, well, you mentioned that in MCP we have a discoverability layer, but should the actual discovery evolve as well?