Um, what are some of the capabilities today to allow athletes to elevate their brands, their awareness, and build a community of people that will buy from them and sell for them for life?

You know, one of the biggest things in my life, I, I lived this experience going from D2 walk-on to first ballot Hall of Famer and understanding what were the challenges that I faced and then seeing my teammates that have retired and what they're facing and seeing the e- the ever-evolving aspect of technology.

How do we acquire that technology or build that technology that allows you to maximize the opportunity? But for me, it's always been the power of team, David.

Like, when you put the right people around these athletes and around these people that wanna be successful, they're driven to success.

They've proven it over and over.

You just have to put the right people around them, right? Whether it's a teammate or a coach, when you have those people, you're able to win championships, and that's ultimately what we are doing that's so different than anything else in the market, right? My career was basically benefit of having great teammates and great coaches, [sniffs] and I was able to approach it every day with the same attitude and effort.

Uh, so for you, when you're utilizing the desires of these people, um, is it easier to work with athletes than, uh, you know, your normal entrepreneur?

Yes.

[laughs]

... a D2 walk-on, so I walked on to Southern Arkansas.

So my senior year after the game you're shaking hands with people and they're like, "Looking forward to seeing you on TV next year," and that was the first time I thought I could play pro football.

And then, um, I take off the, the spring semester there to go train, uh, to get ready for the NFL.

I don't get drafted, I don't get picked up as a free agent, and just the, the mental letdown, uh, of not being chosen and not getting an opportunity when for so long I didn't believe it, and then I started to believe it, and then it didn't happen.

Um, and my agent called me two days after the draft and says, "Hey, we have a workout for you for the Arkansas Twisters." And I'm thinking I just went from potentially going to the NFL and getting drafted to going to play arena football for $200 a week, and at that point it was kinda like, man, I don't know if I, I have it in myself to, to wanna go do this.

And my mom just said, "Hey son, you're gonna play for a long time.

Like, why does that matter, and what are athletes and entrepreneurs getting wrong about their own brand right now?