Mm

... advertisers have such nuanced use cases.

And that, that's been one of the issues building and scaling such a product, is like how do you, how do you build something that scales across all these different advertisers who have such different needs? You have large advertisers with very nuanced needs.

You have small advertisers just trying to drive performance really quickly.

And how do you, how do you capture all of this? Well, the good news is now with AI, you don't, you don't have to worry about some of these more nuanced use cases because the system can actually interpret a lot of these nuanced goals quite accurately.

And of course, advertisers are always there to help us if, if it's not perfect.

And so I think the answer to your first question is hopefully the system is not limited.

So how would you describe what Ads Creative Studio is?