I think it was very interesting, uh, you know, looking at your, your career, you'd be a part of businesses, um, you know, from the U S breaking into the, uh, a mere market, um, from that point to where you've most recently been to just take us through that sort of journey from there that would be fascinating to understand

yeah for sure so At almost exactly that time, I think it would have been the late 90s.

The internet, of course, was very young, very new.

And again, I was lucky enough to have the right timing to fall into that.

So the two prevalent digital properties at the time were Yahoo and a business called Excite.

So having left Centaur, it wasn't for me.

The culture wasn't for me and I wasn't enjoying the product that I was selling.

Take us through almost, I guess, the playbook Is it the same proposition? Where do you centralize stuff? Where do you localize stuff? What are the different moving parts that need to go into that overall strategy when bringing, I guess, a new entity into a mere market?