Because an A to Z actually, I can imagine, is something quite difficult to write because it can feel a bit tokenistic, can't it?

Well, tokenistic is also jolly difficult to decide what to put in and what to leave out.

So we had a natural editing process here because we had Nicky's list initially, didn't we? And then I kind of said, well, why don't we add this and that and the other? And then we ended up with a huge list.

And then we then sent it to Sarah, didn't we? And she took half of them out.

And I suspect one or two else were edited out.

And so we've focused really on all the key words, really, haven't we? Or even phrases at times.

So we go from A for activism to Z for zeal.

And I think that's important to say that, you