And so I guess, yeah, after 24 years in the field, what has surprised you most now that you've seen why women struggle with their weight?

So during my career, right around when I was like just teetering into my 40s, I got to the point where I was like, because I was weighing food like incessantly, like to the gram, right? And I'd never had like an eating disorder.

Like I was never anorexic or bulimic or anything like that.

Thank goodness.

But I did have very disorganized eating patterns.

And so when I got to this point around 38, I was like, this is not how I want to live my life.

Like, I don't want to be weighing food.

And it's usually shifting that relationship with ourselves and women, we have so much self-talk and why it's so important that rebuilding that relationship with ourselves, you know, like you said, you mentioned self-worth, that how does that deeply influence our health and our eating habits? Like you mentioned some, but seeing our relationship with ourselves and knowing our own self-worth to get from where you are, like you said, a hundred pounds heavier to being this different shift in, okay, do I have that self-worth? Am I seeing that in myself and be able to influencing those health and habits for your lifestyle changes?

Or what got you, I guess, into the space of helping women over 40 lose weight?

Yeah, we're going to have to go back because my dad was an entrepreneur.

He had a small store in the middle of nowhere.

I know we were talking off camera about where we kind of grew up and stuff.

Middle of nowhere that thrived.

I mean, he made subs and we had VHS.

I'm dating myself here, but VHS tapes for rent back in the day.

How is your method going to help someone like that actually lose weight and keep it off with your mindset? Cause you're talking about like mindset, but like show me in a practical application, like how does it actually work?

Or what got you, I guess, into the space of helping women over 40 lose weight?

Yeah, we're going to have to go back because my dad was an entrepreneur.

He had a small store in the middle of nowhere.

I know we were talking off camera about where we kind of grew up and stuff.

Middle of nowhere that thrived.

I mean, he made subs and we had VHS.

I'm dating myself here, but VHS tapes for rent back in the day.

How is your method going to help someone like that actually lose weight and keep it off with your mindset? Cause you're talking about like mindset, but like show me in a practical application, like how does it actually work?