What does modern human-centered creative mean when the product is decades old and the audience maybe is a little bit untrusting of fintech?

Yeah, I think that's fair.

And, you know, we're in an age where like a lot of people are fully trusting of giving AI all their financial data and love tooling around with it in chat.

And then there's a bunch of people that I think don't fully trust it yet.

We've got an older generation that's still working off of desktop, etc., etc., etc.

And so I think making Quickened human and modern really just means tapping into real moments of tension.

It's like we have to remember that we are not speaking to an algorithm.

Why is that shift happening now?