But what led to the decision to start Toile Blanche? And what was that experience like of bringing the idea to life alongside your brothers?

Well, we opened Toile Blanche in 2004.

Okay.

And at the very beginning, there was absolutely no intended link that we wanted to create between hospitality and art.

We just opened it and we only had like an improvised studio on the place.

And that was the link.

It was not really mentioned or intended.

How has the village influenced that identity of the hotel?