um so i should say you're you actually work at harper adams so you are local and one thing you just said there about like the workers in this in the this food chain completely forgot about that there's so much to consider isn't there there's the environment there's workers there's the supply chains there's pricing there's um everything going on here and this is not my area of expertise at all so i'm so excited to learn so but if my listener is in a supermarket and you see all these things on the on the um on the shelves and sustainability is quite a word going around what if someone says oh this is sustainable what what does that mean or should we be buying sustainable should we buy no one ever labels unsustainable but what does that mean as a whole

okay so that is a really good example of how there's no, there's lots of different interpretations of what sustainable might mean.

And if something's labeled as sustainable, it doesn't necessarily have a legal definition.

So when we think about sustainability, we often think it needs to be economically sustainable.

So, you know, can you afford to do it? Environmentally sustainable? Are you still going to be able to produce it in know 30 years time um without having completely damaged the environment and also socially sustainable so that's coming back to the people you know particularly often that might be when you're importing food what sort of conditions has that been grown on under who might be working in that arena um you know are they using children for example or do you know that there's some sort of um something put in place that assures you that that's not the case.

But usually I think most people think about sustainability when they think about environments.

So we're thinking about impacts on, you know, soil carbon emissions.

that's you're you're like you're not like anyone else on the internet then because everyone's trying to tell oh this is better than that and you need to buy this because this is better than that and that's why it gets so confusing um just on that as well you're saying at the moment all to process food is very much a topic and from a socio-economic point of view lots of people who have um ultra processed foods are on the lower band of the socioeconomic banding and it targets them because it they can't access um whole foods they don't have the time they don't have the budget and sometimes that really impacts that group and i think that demonizing so um ultra processed food just creates more stigma and that's my relationship with food coach coming in there but it's it's almost like oh have ultra post don't eat ultra processed food but then it's like we have you got an unlimited budget have you got unlimited time to do the processing yourself have you got the resources to do that as well and i think it's really interesting when the socio-economic argument point of view is put across because it's not always that easy is it