And I think usually the first big question isn't which house, it's should we move at all? But what do you see consumers usually misunderstand at that earliest decision point?

That's exactly right.

And it's what you just said.

And I'm guilty of it too.

It's much more fun to dream and it's much easier to scroll than it is to actually ask yourself those tough questions.

And that's even in real estate today, take my company out of it, you do see people, they start looking at houses before they talk to a lender because that's the fun thing.

What we wanted to do is give people the ability to, as they're scrolling, see real numbers in real time that they actually aren't just looking at a cute little farmhouse.

How do you talk about that tension without making it turn into agents versus buyers or consumers?