Yeah.

The personal touch is really important.

And the reality with AI is that anyone can spin up any informational product just by replicating and doing that.

So people realize that why would I take like an online course when I can just, you know, go to Claude or chat GPT and search certain reference points and try to replicate it.

And that's going to be a question that's not asked just about info products and digital courses, but also other softwares in this space.

AI can be used to create software, to create bases of knowledge for people.

So the personal relationships that I have and the insights that I'm going to give the cohorts that I'm planning on training can't really be easily replicated, cannot be replicated.

You understood what your client or your hopeful potential client was looking for, what their tastes are.