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Nicki Inman

Project Consultant at RSC Associates, a fundraising consultancy for arts and cultural organizations, with 20+ years in nonprofit fundraising including senior roles at the Detroit Symphony Orchestra.

Oct 4, 2026

3:14
Give us a concrete example of how you've used AI for direct mail.
3:19
I was working with a client recently.
3:22
It's a small client.
3:23
It's actually the administrative assistant who is tasked with producing the direct mail.
3:28
So someone with some experience, but not a huge amount of experience in writing.
3:34
And ultimately, we worked together to put together a set of prompts to lead to a good letter.
3:41
We gathered their case statement.
5:26
So if we're at square one, say I'm a fundraiser who's never tried using AI to help with direct mail, where should I start?

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