And if that wasn't needed in the moment, then you would go to a place where it was.

Yeah.

I get a lot of self-worth out of like output and creation.

And so if I'm not able to do it, I'm like, why am I here? Kind of thing.

And all of a sudden I get a call from another partner.

So it was like, structured, okay, not needed, pretty self-sustaining, like let it go, let it do a thing.

And then I get a call from Aaron.

And I think you see things first through that lens

It's always a, a bit of a, you know, you get to another level, you're like, "Fuck, I gotta redo it again." How did you guys-- how was that foray from just like hacker house mentality to this thing actually running like a real agency?

Maybe it's not contrarian, but I have-- we're going through this.

Literally, we're all going through this right now with like the adoption of how much AI needs to be in workflow.

So I think I can apply what was then and put it now just because that is eight years ago, but I know what I'm feeling like right now with the team, like I really do, and it's like very-- I think it's probably a similar process we went to back there.

Um- Structured, and I'm just gonna stick on the media buying side, 'cause obviously we have a bunch of other services that we sell.

But on, on media buying right now, like there's very th- there's three things that always has to happen, and we, we, we deployed what we call the WWW framework, and it was familiar with the internet.

And so WWW framework stands like, what had happened? Because what had happened, what are you doing? And because what you're doing today, what do you expect to happen next? So these are like the, these are like the three questions that you have to answer, and like that's-- those are like overarching so that you can make sure that the client is informed and the brand is, is progressing.

Well, how does this-- How-- Was that intentional? Was that intentional to grow the agency? And, like, what does that look like?

Yeah.

Okay? If I didn't have the community, the resources, or the people, or the access to any of these things, this situation would've been much...

I would not be sitting with you on this family trip to, to talk about this, because we had this community already built and insulated.

And so I think when you, when you, when, what, what built that was, like, the last five plus years of knowing ads, emails, acquisition, conversion rate.

But that was with heavy people.

Like, I needed people to do all those things.

And so what I was able to do is I was able to understand and acquire, like, a generalist level B+ skill at every single thing, except I'm A+ in acquisition.

What are your thoughts?