... against getting the foundations right first?

Yeah.

I mean, that, that's always a, that's always a challenge, and it's always one that you look back on and go, "Okay, maybe we could've done that a little bit differently" [laughs].

But, you know, I, I joined...

You know, I, I had a, we had a good, very frank, sort of candid discussion before I joined, so I sorta knew where we were commercially.

But then reality of what it's actually like when you, when you turn up on day one is always a little bit different, and you start to sort of figure it out.

And it was, it was definitely a steeper hill to climb than I originally anticipated.

Was that always the case from the beginning of the company or beginning from when you joined, or did that focus move over time? And what did that do to the commercial conversations you had?