And what actually needs to happen to regain client trust, Nick?

It's amazing.

So about an hour ago, I filed an article, which I hope will come out later on today, which is about, well, the second biggest news of the week, really.

So this is about the publicist acquisition of LiveRamp, which has been a wash throughout the industry all week.

And everyone was giving their hot takes on it and what it means for the agency world and what it means for the ad tech world specifically.

no one was talking up on behalf of the advertisers.

Individual advertisers aren't going to talk about that because it's It's their business, and the trade associations are not allowed to take a position on that because their constitution prevents them from doing so.

Did it ever go away? I mean, what's your opinion about