Not going to happen.

So fundamentally, that flexibility and that freedom to truly own our data was probably the second biggest part.

The first biggest was, man, this is amazing information that we can use to make the bull buying experience better for our customers and make, to whatever degree we can, better breeding decisions on our ranch, even though we had all those tools already at our disposal from a registered standpoint.

The third thing is, that we found a lot of value in that maybe we discounted at first was we have 100% creative control, if you will.

Creative is probably not the best word, but strategic control of that evaluation.

Cody likes to say AGI is controlled by the Angus Association Board of Directors.

There's some board of people from across the United States, different operations, things like that.

And I said, well, when you make 149 and 72, Cody, you get to get away with that.