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Nick Horob
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Jul 1, 2026
The Truth About Using AI With Purpose with Nick Horob
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35:00Nick HorobGUEST
But my, I grew up in northwestern North Dakota, uh, t- the town of Williston, which sits right in the heart of the Bakken oil boom, uh, about 50 miles from Canada, 10 miles from Montana.
28 MINS LATER
Using AI with purpose with Nick Horob | The Truth About Ag, Ep 61
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35:02Nick HorobGUEST
I grew up in northwestern North Dakota, uh, t-the town of Williston, which sits right in the heart of the Bakken oil boom, uh, about 50 miles from Canada, 10 miles from Montana.
28 MINS LATER
AI for Agriculture: Not Just a Search Engine
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17:53Nick HorobGUEST
One of the things that really blew my mind, I don't know, a year and a half ago now is, you know, I was considering a, a project, and I just dropped in at the end of a very long prompt, "What did I miss?" Or, "You ask me, ask me some clarifying questions." The list of questions that it came back to me with was so spot on.
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18:15Nick HorobGUEST
You know, historically, I'd come up with aA feature to work on on a software tool, and I'd put together a couple pages, and then a developer would look at it and say, "What about this and this and this?" And having the AI-- asking the AI, "What did I miss?" You know, "What are some-- What, what clarification do you need?" So if you're having a, you know, a conversation about succession, you can-
5 MINS LATER
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23:51Nick HorobGUEST
And we, anybody who takes the course has access to a community, and right before we hopped on this call, farmer took a, like, they scanned in a layout of a corn maze, and they a- they had Claude convert that to a Shapefile, and they were able to get that Shapefile, uh, into John Deere Operations Center and got it planted la- I think last week.
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24:14Nick HorobGUEST
And so Claude specifically, their focus on business to business, you know, OpenAI for most of its-History has had, I would say, a tilt to the consumer, where Claude has had a tilt to the enterprise.
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24:34Nick HorobGUEST
Um, Gemini and Grok, you know, are, you know, I, I consider them like multipurpose.