Explain to those of us who are outside of retail what that actually looks like on a sort of day-to-day environment.

Yeah.

So, I mean, let's take an example.

Let's say that maybe you're the category manager for vitamins in a U.S. drugstore, okay? So your job is to try to drive sales and profit for the vitamin category, this, you know, one shelf that you're responsible for in, say, you know, 5,000 stores across the country.

That's a pretty complicated job.

You have to decide, you know, who are my customers and what do they need? And those customers have a lot of other choices, whether it's, you know, a vitamin shop that specializes in just that down the street or Amazon online.

They need to think about what am I going to uniquely put in the store that's going to best suit my customers that are going to walk in.

Where does AI fit into the picture?