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Nick Frey

Nick Frey

Former longtime President of the Sonoma County Winegrape Commission (Sonoma County Winegrowers), a leading figure in California's sustainable winegrowing movement.

Aug 21, 2026

"The Good Stuff"

"The Good Stuff"

"The Good Stuff" - Episode 150: Duff Bevill and Nick Frey

Aug 21 · 40m

Duff Bevill
Duff BevillGUEST
16:02
Yeah.
Nick Frey
Nick FreyGUEST
16:03
Right.
Nick Frey
Nick FreyGUEST
16:04
And when I came, we were short of that.
Nick Frey
Nick FreyGUEST
16:07
Um, so at any rate, we, uh, Looked around at all the competitive wine regions and what they were spending in several.
Nick Frey
Nick FreyGUEST
16:17
Napa, even Central Coast were over a million dollars.
Nick Frey
Nick FreyGUEST
16:23
Oregon had a commission statewide.
Nick Frey
Nick FreyGUEST
16:27
There were a lot of people that had a million dollars or more, and we had 100 or 150,000 at the most.

14 MINS LATER

Duff Bevill
Duff BevillGUEST
30:33
Oh, yeah, I think so.

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