And Nick Cole, how important is it for countries to host international events? How much does it contribute to what Joseph called soft power and the image the country has internationally?

Sure.

Well, that's a really good question, Doug.

My way of thinking about it is that as hosts, you're looking to send one of three messages.

The first message that hosting a mega event like the World Cup sends is, Hey, I'm here, right? So a country will seek to announce its arrival on the world stage among the foremost ranks of nations by hosting a mega event.

So a good example of this would be Qatar last time we had a World Cup or Beijing Olympics.

Second message that a host might be wanting to send is, I've changed.

And so, you know, how much, you know, ultimately, is that where some of the biggest impacts are going to take place, not just in American cities, but thinking about in Mexico City and Guadalajara and Vancouver as well?

Nick, in a time of war, what's the objective of propaganda?

Well, propaganda has three objectives in, in wartime.

[upbeat music] The first is to rally your own population.

The second is to persuade allies that you're doing the right thing, so maybe they might actually support you, so, uh, to make friends friendlier, uh, to make allies more supportive, and maybe even create a few new allies.

Uh, and the third is to demoralize your enemy.

So some people would call that psychological warfare, uh, to break your enemy's will to resist, to protect images of your strength that are, uh, so overwhelming that, um, the, the enemy, uh, hastens to surrender or to, uh, compromise.

Uh, and, you know, that's also a very old, um, element in, uh, communication in wartime.

They are not convincing anyone who wasn't already in support of this war, right? So, so who are they for, and why would the White House not aim at the broadest part of the population?