was.

So a brilliant, brilliant building.

So yes, I started there with the numbers.

I went into a bit of a travel company mode for a few years.

And then I got into originally actually electronic publishing with CD-ROMs for my sins.

So they went up and down very quickly.

But it got me into content.

I know many, many writers who do that or have friends who are like, let me just turn this out, even if it's for a few

so you're seeing it from both sides

... gone the other side.

Exactly.

Gone, gone to the light.

[laughs] But look, it, it's, it's been, um, you know, very challenging.

In, in my business world, yeah, I, I, you know, I, I get things done and y- you just move on and it's kind of in your control.

When you put down your words into a, a book and open it up to the market, then it's, it's a different thing.

Was that a challenge to sometimes be writing a book and being a CEO?

Mm

... um, but always as a reader, as a seller, as a publisher, so never, never as a writer.

Um, I, I dabbled sort of 10 years ago with, with some children's books, but that was just to celebrate my kids.

Nothing...

It wasn't intended to be a, a serious endeavor.

Um, and then I've al- I think it came from my love of history, so I've always loved history from a very young child, um, one of my favorite subjects in school.

Um, and then, uh, yeah, I used to, I used to go to the Churchill War Rooms, you know, underneath, and the Imperial War Museum, Ble- and then, then I ended up going to Bletchley and, uh, discovered in the, The Genius Alan Turing.

[laughs]

What is it

and why are you exploring it? So we're talking about power and the abuse of power.

And I think that can go across any facet, any industry, any politician.

We get put in positions of power.

I'm in a position of power with owning a retail chain.

Politician promises in huge amounts of power with their governance positions.

So in the Turing protocol, what we developed was a machine that was built by Alan Turing, fictionally, of course, which could create a Morse code message going back in time.

What have you discovered about yourself through making that transition?