
Nick Clift
Nick Clift is an MSP industry veteran and coach who, with his wife Jeni Clift, hosts the MSP Mastery: Ctrl-Alt-Deliver podcast after nearly 30 years building, scaling, and exiting their own managed services business.
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Oct 1, 2026
Are You a Trust Giver or a Trust Earner?
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Nicky MiklósHOST
so um nick i'd really love to ask you what was that moment like what was that the real clincher that made you realize actually the business growth or the business success will kind of almost plateau if you stayed the main salesperson or was that the reason what was it for you that made you go something needs to change

Nick CliftGUEST
And reflecting on that, I think it was after 15 years of being the owner-led sales, which we all start, right? And I was driving to maybe Horsham or maybe out to somewhere like that, like three or four hour drive.

Nick CliftGUEST
And I'm thinking, Why am I still doing this after 15 years, right? I love the meeting with the client.

Nick CliftGUEST
But I don't love the driving out there all the time and doing the same, same, same.

Nick CliftGUEST
And I think it was one of those thousand trips I did out in the country over the years that I thought, there's got to be a better way here.
8 MINS LATER