It's one of the few materials where, or few items in a house where you have to think about, what am I doing the exterior aesthetically and functionally? What am I doing on the interior aesthetically and functionally? So can you talk a little bit about that? Like, how do you help people think about the priorities of what matters into your exterior like that's you know that unique quality of windows i

mean what i would say i mean i think something that is huge that i see a lot is people some people just think windows are windows you know they don't really understand you know the difference between you know they look at a window and say oh that's a window they don't understand them like we do or you guys do that you know i've seen them in the field and you know seen bad windows or good windows and whatnot um so i think that a lot of people a lot of homeowners underplay the importance of going with a quality window and ensuring that, you know, you're putting like, you know, people were dealing with this building their forever home, you know, like that's one of the first questions I ask is this, is this your forever home? And a lot of people go, well, yeah, I don't plan on moving again.

Well, Hey, you know, these windows are, will last 30 to 50 years.

Yeah.

I can get you into a vinyl product, but you're not going to get the longevity out of that product.

You know, spend your money wisely and buy a quality window up front because those are not easily replaceable.

I mean, that's all part of that building envelope.

What features at that point am I choosing among?